Chances are, you’ve already seen Bigfoot. On pizza boxes, advertising jerky, drinking beer, driving monster trucks. There are a lot of people who really do believe. There are even more who just think the idea of Bigfoot is fun. And then there are those who see Sasquatch as a real cash cow. A Cash-squatch. We’ll sit down with CEOs and creative directors to find out what’s in a name and a logo. No doubt about it—Bigfoot is big business and Sasquatch sells.

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*Season 1 of Wild Thing is produced by Laura Krantz, Scott Carney, and Kelsey Ray. Editing by Alisa Barba. Music and mixing by Ramtin Arablouei.