Coca-Cola is the first beverage company to add the NaviLens technology to their packaging making their products accessible to blind and partially sighted people and just in time for Christmas too!

RNIB Connect Radio’s Toby Davey was joined by Marc Powell, RNIB Accessibility Innovation Lead to find out more about how Coca-Cola became the first beverage company to add the NaviLens technology to the packaging of their Christmas can multi-packs and just in time for Christmas too.

Marc also recapped on how NaviLens works and how the technology is making the shopping experience more accessible to blind and partially sighted people. 

With Coca-Cola joining the likes of Kellogg’s, Aunt Bessie’s and other products to add in the NaviLens technology to their packaging who might follow their lead in 2023 to make the supermarket shopping experience more accessible to blind and partially sighted people. 

To find out more about NaviLens, where to download the NaviLens app from to your smartphone and how it works do visit the NaviLens pages of the RNIB website- 

https://www.rnib.org.uk/living-with-sight-loss/assistive-aids-and-technology/everyday-tech/navigation-and-communication/navilens-the-navigation-and-labelling-app-empowering-people-with-sight-loss/

(Image shows RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath)