Panerai CEO Jean-Marc Pontroué sits down with Scott Kerr to discuss how the 165-year-old Florentine luxury watchmaker grew from supplying watches to the Italian Royal Navy to the brand of choice among Hollywood action stars and passionate watch enthusiasts. Jean-Marc also talks about its long-standing ties with maritime and its influence on design, Arnold Schwarzenegger and Sylvester Stallone accelerating the brand's popularity, how being acquired by the Richemont Group launched Panerai in the haute horlogerie territory, Panerai’s extreme watch experiences for VIPs, and engaging with the watchmaker's diehard fanbase (the 'Paneristi'). Plus: Panerai's strategic involvement the America's Cup and the Lunna Rossa Prada Pirelli sailing team.

Featuring: Jean-Marc Pontroué, CEO of Panerai (panerai.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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