February 09, 2025

S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler

30 minutes

Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business growth?

In today’s episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on what metrics really matter, how to track them effectively, and why most businesses get it wrong. Whether you’re swimming in data or just starting to track your marketing efforts, this episode is for you.

In this episode, you’ll discover:

The essential metrics every business must track.

How to measure and improve the effectiveness of your marketing activities.

The difference between activity measures and effectiveness measures.

Why ambitious attribution can be misleading and how to focus on meaningful data.

Practical tips for building dashboards.

To connect with Ben Ridler, please visit his LinkedIn profile or check out Trusterly.ai.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The Basic Bananas Team

The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.

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