Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and he’s sharing the inside scoop on trademarks, commercialisation, and how to avoid the classic branding blunders that could cost you big time.

In this episode, you’ll discover…

To connect with Simon Rowell, please visit https://www.innovationliberationfront.com/ or connect on LinkedIn: https://www.linkedin.com/in/simonrowell/

Global Brand Database link: https://www.wipo.int/en/web/global-brand-database

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell first appeared on Basic Bananas.

Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales operating system.

In this episode, you will discover:

To connect with David Fastuca, visit his LinkedIn profile. You can grab his latest book, The B2B Sales Playbook, on Amazon.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 05: The B2B Sales Playbook with David Fastuca first appeared on Basic Bananas.

When your eCommerce or product-based business starts to grow, handling everything from order fulfillment to shipping can feel overwhelming. Whether you’re packing boxes or managing in-store merchandising, the key to scaling efficiently is outsourcing. In today’s episode, we’ll explore how outsourcing can be a game-changer for your business, scale fast, and help you focus your time to drive growth.

In this episode, you will discover:

Connect with our guest Rob Harris via Linkedin or through Mann & Noble IOS 

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris first appeared on Basic Bananas.

In today’s fast-paced digital landscape, how can businesses seamlessly integrate their marketing, sales, and customer support efforts to provide a unified experience? With the right tools and strategies, companies can take full control of their tech stack, creating a consistent and compelling customer journey from start to finish. Join us as we dive deep into the world of Revenue Operations (RevOps) and explore how businesses can optimise their processes for better results.

In this episode, you will discover:

To connect with Christian Geissendoerfer, please visit vbase.digital or connect with him on LinkedIn.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer first appeared on Basic Bananas.

What does it take to successfully sell your business and move forward with confidence? For many entrepreneurs, selling their business is both an exciting and challenging transition. But there’s more to an exit than just the sale; the emotional journey can be complex. 

In this episode, Kim Withaker, a brilliant strategy consultant & researcher of post exit entrepreneurs, sheds light on how to navigate the emotional journey of an entrepreneurial exit.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 02: How to Navigate the Emotional Journey of an Entrepreneurial Exit with Kim Whitaker first appeared on Basic Bananas.

Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business growth?

In today’s episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on what metrics really matter, how to track them effectively, and why most businesses get it wrong. Whether you’re swimming in data or just starting to track your marketing efforts, this episode is for you.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.

Are you ready to unlock the secrets of successful business growth? In this episode, join Christo Hall as he sits down with business coach Athin Cassiotis to uncover practical strategies that can help you save time, become a more effective leader, and scale your business without sacrificing your well-being. Discover how top business leaders practice time management, hire smart, and build scalable systems—all while maintaining a healthy work-life balance. If you’re looking to make real progress in your business, this conversation is for you.

Key Topics Covered:

Links to learn more from Athin:

Happy listening!

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S14 EPISODE 21: Unlocking Business Success: Time Management, Leadership & Scaling Tips with Athin Cassiotis first appeared on Basic Bananas.

What does it take to transform your life from a successful corporate career to becoming a global health coach? In this powerful episode, we sit down with Robb Evans, an entrepreneur, health strategist, and podcast host, who shares his incredible journey from the corporate world to helping others lead healthier lives. Robb opens up about the heartbreaking loss of his daughter and how that life-altering tragedy shaped his purpose. He also reveals key strategies for personal and professional success and how to maintain focus on what truly matters in life.

Key Topics Covered:

Subscribe to the podcast: Robb Evans 365

For a free consultation with Robb visit: www.StudiozPT.com.au

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S14 EPISODE 20: From Corporate to Health Coach: Robb Evans’ Transformation and How to Overcome Life’s Toughest Challenges first appeared on Basic Bananas.

Most business owners are using ChatGPT by now, but are they leveraging this powerful AI tool in a way that enables them to grow?

In this episode, you will discover:

Prompt examples:

(feed it examples)

Great, now write the custom instructions for ChatGPT to emulate my speaking style.

You are an expert copywriter. Help me write an article for a publication based on (the topic). Be sure to use my voice, and include tips of how we’ve (list 3 personal anecdotes related to the query).

Do some research for me. Act as an expert social media marketer. Tell me 10 frustrations, 10 desires, 10 fears that (your audience) experience when it comes to (your product or service). Put it in a table format label x-axis 1-10 and y-axis frustrations, desires, fears.

Extract good tweets from the articles, blog, and newsletter above. Give me 10 highly-quotable tweets that are thought-provoking, poetic, witty, and/or polarizing, to increase the likelihood of them going viral. Include a call to action at the end of each tweet. Write on a high school level. Do not use emojis or hashtags.

To connect with Ethan King, please visit ethanking.com and purchase his bestselling book here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S14 EPISODE 19: How to Use ChatGPT To Double Your Business In 90 Days with Ethan King first appeared on Basic Bananas.

In this episode, we dive deep into the revolutionary world of AI-driven marketing, where tools like Jasper and ChatGPT are reshaping how businesses create strategies, onboard clients, and streamline operations. Our guest Nicole Donnelly has been at the forefront of this transformation, helping businesses harness AI to not only save time but also create more impactful campaigns since 2015!

In this episode, you will discover…

To connect with our guest Nicole Donnelly, please visit AI Smart Insiders, AI Smart Ventures or explore more resources here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S14 EPISODE 18: AI-Powered Marketing Magic with Nicole Donnelly first appeared on Basic Bananas.