AI is changing how people find businesses — and if you’re not showing up in AI recommendations, you’re invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest.

Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts.

In this episode, you’ll learn…

Connect with Justin Meadows at TunedWP.com

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows first appeared on Basic Bananas.

What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million.

Alexis shares the real, behind-the-scenes lessons on scaling, crisis management, and navigating private equity — the stuff founders rarely hear until it’s too late.

In this episode, you’ll discover…

Connect with Alexis Sikorsky at asikorsky.com

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky first appeared on Basic Bananas.

What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a leading Mystery Shopping and Customer Satisfaction Specialist and the founder of Above Benchmark. With over 23 years of experience in this space, Jen reveals how businesses can boost revenue by mastering their customer experience.

In this episode, you’ll discover…

To connect with Jen Wells, please visit abovebenchmark.com.au

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells first appeared on Basic Bananas.

How do luxury brands like Louis Vuitton and Gucci stay relevant in a fast-changing world? According to Ameen Nassiri, it’s all about understanding your customer’s evolving expectations and delivering unforgettable experiences. As the founder of SPS Worldwide, a full-service production powerhouse, Ameen has spent 24 years helping top-tier brands adapt to seismic shifts in consumer behaviour, from image-driven purchasing to the demand for authenticity and emotional connection.

In this episode, you’ll discover…

To connect with Ameen Nassiri, please visit:

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri first appeared on Basic Bananas.

Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful?

To connect with Jen Richardson, please visit 123 Financial Group or check out the best financial literacy program for women, Got Money Honey.

Happy listening!

To discover more insights, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson first appeared on Basic Bananas.

Did you know your brain scans every single room you walk into, often in less than a second? From the colours on the walls to the scent in the air and even the beat of the background music, your senses are constantly influencing how you feel, think, and act. In this fascinating conversation, we explore the science and art of sensory wellbeing and how subtle tweaks in your environment can boost focus, creativity, and performance, both in life and business.

In this episode, you’ll discover…

Give your brain time to breathe, it’s in these moments of free-flow thinking that you’ll find solutions. 

Make sure to grab a copy of Come to Your Senses by Ngahina Richards on Amazon now.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards first appeared on Basic Bananas.

Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets to qualifying leads, Brendan shares what it really takes to go from first click to raving fan.

In this episode, you’ll discover…

✨ How to map content to conversion with precision.

To connect with Brendan, please visit bedigitalgroup.com or connect on LinkedIn

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.

Ever feel like you’re spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story to get unstuck.

In this episode, you’ll discover:

Suzy’s book recommendations:

To connect with Suzy Jacobs, please visit suzyjacobs.com or her LinkedIn profile.

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 15: How to get unstuck with Suzy Jacobs first appeared on Basic Bananas.

Feeling overwhelmed by the constant pressure to be “busy”? 😩

In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, ditch the stress spiral, and actually enjoy building your business. 🚀

In this episode, you will discover:

Connect with Jay on LinkedIn and EQ Minds.

Want to join us at The Experience Summit in October? RSVP here

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger first appeared on Basic Bananas.

In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game!

In this episode, you’ll discover:

Here is the link to How to Network with Confidence.

Business in Heels mentor mornings run in Sydney, Melbourne, Geelong, Brisbane and online, ensuring women can access the affordable mentoring they need.

Connect with Lisa

Want to join us at The Experience Summit in October? RSVP here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney first appeared on Basic Bananas.