Ever feel like you’re spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story to get unstuck.

In this episode, you’ll discover:

Suzy’s book recommendations:

To connect with Suzy Jacobs, please visit suzyjacobs.com or her LinkedIn profile.

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 15: How to get unstuck with Suzy Jacobs first appeared on Basic Bananas.

Feeling overwhelmed by the constant pressure to be “busy”? 😩

In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, ditch the stress spiral, and actually enjoy building your business. 🚀

In this episode, you will discover:

Connect with Jay on LinkedIn and EQ Minds.

Want to join us at The Experience Summit in October? RSVP here

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger first appeared on Basic Bananas.

In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game!

In this episode, you’ll discover:

Here is the link to How to Network with Confidence.

Business in Heels mentor mornings run in Sydney, Melbourne, Geelong, Brisbane and online, ensuring women can access the affordable mentoring they need.

Connect with Lisa

Want to join us at The Experience Summit in October? RSVP here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney first appeared on Basic Bananas.

What’s your end game? Whether you’re aiming for a strategic sale, a financial windfall, or a smooth succession, this episode dives deep into the business exit process, packed with practical advice on how to exit with confidence and maximise value—and what happens post-exit.

To connect with Bruce, you can find him on LinkedIn or via his website.   

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt first appeared on Basic Bananas.

Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team.

To connect with Richard Walton, please visit: Outsell Sales

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.

AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore how entrepreneurs can harness this revolution instead of getting left behind. Whether you’re already using AI or just dipping your toes in, this conversation will open your eyes to what’s possible.

In this episode, you will discover…

To connect with Kevin Bees, please visit:

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees first appeared on Basic Bananas.

LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we’ll explore how to overcome the fear of posting, the power of AI in LinkedIn marketing, and the essential hacks that will save you years of trial and error.

In this episode, you’ll discover:

To connect with Joe Apfelbaum, please visit:

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum first appeared on Basic Bananas.

What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. She shares how the biggest brands, like Nestlé, have mastered their identity, stayed true to their core values, and leveraged brand archetypes to build trust and loyalty.

In this episode, you’ll discover:

To connect with Tracey Felicidade Jones, please visit:

To download the Brand Archetype Wheel, please click here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones first appeared on Basic Bananas.

Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model, a fresh take on building and sustaining a powerful digital presence. Whether you’re starting from scratch or looking to scale, this conversation with Jim Mitte will help you align your marketing efforts with the natural rhythm of growth—turtle style!

In this episode, you will discover…

To connect with Jim, please visit: Jim’s LinkedIn

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte first appeared on Basic Bananas.

Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and he’s sharing the inside scoop on trademarks, commercialisation, and how to avoid the classic branding blunders that could cost you big time.

In this episode, you’ll discover…

To connect with Simon Rowell, please visit https://www.innovationliberationfront.com/ or connect on LinkedIn: https://www.linkedin.com/in/simonrowell/

Global Brand Database link: https://www.wipo.int/en/web/global-brand-database

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The post S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell first appeared on Basic Bananas.