June 18, 2025

S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation

27 minutes

Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team.

In this episode, you will discover:

The sales myths killing your deals—and what to do instead.

A bold ‘old-school’ approach that actually works.

How to ditch the sales pitch and become a trusted partner.

The secret to researching prospects so well they can’t ignore you.

To connect with Richard Walton, please visit: Outsell Sales

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!

The Basic Bananas Team

The post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.

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