Scott Kerr sits down with Ilaria Resta, CEO of Audemars Piguet, one of the world’s oldest and most exclusive luxury watch brands and renowned for its intricate craftsmanship, technical innovation, and iconic designs like the legendary Royal Oak timepiece. Ilaria, who joined the independent Swiss watchmaker as CEO in 2024, discusses how AP thinks with a 'telescopic' time horizon to keep the brand relevant in the future, how it nurtures a culture of experimentation and disruption, and the complexities of heading a family-controlled business. She also talks about why its Le Brassus, Switzerland factories are critical to AP's identity and how the brand maintains desirability in a challenging watchmaking environment. Plus: How AP is appealing to more women and younger collectors.

Featuring: Ilaria Resta, Chief Executive Officer at Audemars Piguet (audemarspiguet.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

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