Unboxed: A Board Game Industry Discussion

S1:E1 Convention Strategies

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Danni and Jen discuss how to choose which conventions to exhibit at, the benefits of exhibiting, sponsorship options, and even digital conventions -- all through the lens of board game marketing.

Audio transcription available here.

Originally aired on Twitter Spaces on April 22, 2022.

Episode timestamps:

  • 0:00 - The convention calendar
  • 12:23 - How conventions impact game releases
  • 15:22 - Using promotional items
  • 23:21 - Deciding what to do at cons
  • 32:55 - Sending newsletters around cons
  • 36:23 - Marketing before the con
  • 40:10 - Sponsorship options
  • 47:09 - How to market multiple brands at once
  • 49:47 - Value of digital conventions

    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

    Beats by Lukas Michas.

    If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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