Unboxed: A Board Game Industry Discussion

S1:E11 So You Wanna Start a Cult?


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Community building shares a common foundation with starting a cult. At least, that's what Danni and Jen think. They share insights on how to build a sustainable community around your games and brand by reflecting on your mission, onboarding new members, organizing outreach, establishing boundaries, and having a consistent schedule.

Special thanks to our episode contributors:

  • Scott Almes
  • Elizabeth Hargrave
  • Travis D. Hill
  • Cole Werhle
  • Audio transcription available here!

    Episode timestamps:

    • 0:00 - Experience at Tabletop Network
    • 7:33 - Remember the M.O.O.N.S.
    • 12:25 - M = Mission
    • 19:04 - O = Onboard
    • 24:10 - O = Outreach
    • 32:38 - N = No-Gos
    • 38:14 - S = Schedule
    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

      If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!

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      Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe

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