Unboxed: A Board Game Industry Discussion

S1:E2 Three Month Plan for Announcing a New Game

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Danni and Jen discuss how to plan your communications surrounding pre-order launch all the up to (and after) release of your product in a three month time period.

Audio transcription available here.

Originally aired on Twitter Spaces on May 20, 2022.

Episode timestamps:

  • 0:00 - Different audiences to consider for your messaging
  • 14:40 - Three primary communication channels they use
  • 19:47 - Using conventions as launching point
  • 23:34 - Difference between shotgun versus drip-feed of info
  • 33:25 - Preparing for six week countdown to announcement
  • 42:36 - How fans use social media to engage with product
  • 48:28 - Promos with pre-orders

    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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