How did a home baker and former banker build herself a successful business hawking her delicious macarons and other baked gems? Howie Lim speaks to the founder of Annabella Patisserie to find out.

Synopsis: Every Monday, The Business Times breaks down useful financial tips.

This episode is brought to you by WorldFirst.

Highlights:

01:34 The biggest challenges with cross-border payments

02:46 How challenges can be tackled

04:47 Navigating the current volatile environment

07:22 Solutions can be bespoke

08:21 Annabella Patisserie’s story

10:31 The road ahead with WorldFirst

More about:

WorldFirst's competitive pricing

How to Source and Pay to China with ease through WorldFirst's solutions

Getting first dibs on WorldFirst's happenings round the clock

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Send us your questions, thoughts, story ideas, and feedback to [email protected].

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Written and hosted by: Howie Lim ([email protected])

With Annabella Sonwelly, founder, Annabella Patisserie

Edited by: Howie Lim & Claressa Monteiro

Produced by: Howie Lim & Chai Pei Chieh

A podcast by BT Podcasts, The Business Times, SPH Media

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