Unboxed: A Board Game Industry Discussion

S1:E3 Let’s Talk about Email & SMS

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Danni and Jen discuss D2C communication through email, learned best practices on email platforms like Mailchimp and Klaviyo, and how we can and should start building communication strategies with SMS.

Audio transcription available here.

Originally aired on Twitter Spaces on June 30, 2022.

Episode timestamps:

  • 0:00 - Newsletters in the board game industry
  • 8:53 - Importance of driving traffic to your site
  • 23:58 - Best days to send emails
  • 34:11 - Using email to connect with audience
  • 47:22 - Using tag functions
  • 52:50 - Cleaning your list
  • 57:31 - The future of SMS marketing

    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

    If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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