Unboxed: A Board Game Industry Discussion

S1:E4 Product Announcement Day Deep Dive

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Danni and Jen zoom in on strategies for announcement day for a new product. Who builds the hype train best, and the differences between digital announcements and in-person event opportunities.

Audio transcription available here.

Originally aired on Twitter Spaces on August 25, 2022.

Episode timestamps:

  • 0:00 - What is a product announcement?
  • 7:38 - What are some key ways to announce a new product?
  • 12:0 - How do you quantify success?
  • 17:29 - Importance of tone in marketing
  • 24:53 - What's happening at Gen Con
  • 33:27 - Expectations with convention announcements
  • 45:35 - Frosthaven's "big scoop" moment
  • 54:12 - How to leverage conventions

    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

    If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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