What do you get when you add a software developer with an SDR with an AE with a sales manager with a product marketer, VP of sales and VP of marketing? You get Darryll Praill of Vanilla Soft. One of the most interesting backgrounds when you think about the sales and marketing relationship. Check it out and learn:

• What does good content mean at an industry event?
• What's more important at a show, content or experience?
• What does poor content look like at an event?
• How do you pitch ROI?
• The Sales Engineer to AE relationship