Unboxed: A Board Game Industry Discussion

S1:E5 2022 Holiday Trends

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Danni and Jen recap fun, engaging marketing trends they saw and tested during the 2022 holiday season. From gift guides to giving back to the community, let these marketing ideas inspire your holiday planning in 2023.
 
Audio transcription available here.
 
Originally aired on Twitter Spaces on December 6, 2022.

Episode timestamps:
  • 0:00 - When did you start seeing holiday messaging this year?
  • 13:08 - How to segment your audience?
  • 18:15 - Gift Guides
  • 21:42 - Importance of consistency in sales
  • 32:14 - Using social media during holiday
  • 36:16 - Following trends and changes
  • 40:22 - Environmental giving and charity
  • 50:00 - How to inspire confidence and increase sales

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    Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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