Unboxed: A Board Game Industry Discussion

S1:E7 Is Crowdfunding Right For You?

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Danni and Jen discuss three essential questions that have helped them find success in crowdfunding games. 

Audio transcription available here.

Episode timestamps:
  • 0:00 - What is the threshold you need to hit in order for a product to have long-term success?
  • 13:18 - How crowdfunding is not the end all, be all
  • 18:38 - Crowdfunding is like a floating holiday
  • 23:33 - When you have a crowdfunding campaign, you’re creating instant gratification
  • 29:41 - The importance of making it as easy as possible for backers
  • 35:30 - Kickstarter campaigns as a marketing tool for games
  • 40:06 - Launch dates are a powerful day of marketing

    • Episode written and produced by Danni Loe & Jennifer Graham-Macht.

    If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!

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    Unboxed: A Board Game Industry DiscussionBy Jen Graham-Macht & Danni Loe
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