In this episode I explore who should not be making LinkedIn their primary platform.  As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and LinkedIn. In this episode I also mention this video that I created for Mums & Co, where I explain who I think should and should not focus on LinkedIn as their primary platform for business, and what to do when you're first starting out with LinkedIn.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠