In this episode I explore what’s involved in creating great content for LinkedIn.

If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply being on LinkedIn isn’t enough. The real challenge is creating content that cuts through, sparks meaningful engagement, and aligns with your organisation’s purpose.

When I work with clients on their LinkedIn strategy, our conversations inevitably turn to content. Not just what to post, but why – and whether there’s a broader framework guiding their approach. From updates on your personal LinkedIn profile to posts on your company page, from blog articles to behind-the-scenes photos, the principles of content marketing remain the same.

Resources

Read the full article on this topic: https://thinkbespoke.com.au/creating-great-content-for-linkedin/

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In the latest episode of The LinkedIn Marketer I chat to Jennifer Woodward about her approach to LinkedIn. As the person responsible for Thought Leadership Engagement at Starlight Children’s Foundation, Jen amplifies the work of Starlight’s CEO and team, empowering communities, partners, and supporters through strategic communications.

Starlight has seen significant growth on social media, especially LinkedIn, where storytelling drives results. Contributing to Starlight’s mission to brighten the lives of seriously ill children and their families is deeply fulfilling for Jen, with countless inspiring stories to share - about the children supported, Starlight’s growth, values, culture, and the creativity and innovation woven into everything they do.

Jen loves brands and the people and stories behind them. Storytelling is at the heart of her work - building trust and driving reputation through meaningful connections. She believes public perception is critical, as reputation fuels growth for organisations and shapes every individual’s personal brand. Jennifer’s experience has taught her cutting through takes strategy, creativity, and a finger on the pulse, whether the goal is to win customers, donors, or influence for action.

At the centre of her expertise and extensive experience is this idea of reputation management and delivering positive social and commercial outcomes. Her career began in PR and Marketing agencies with brands like BenQ, Dell, Sony, PlayStation, Fosters, Penfolds, and Virgin Australia, followed by a decade in-house at Procter & Gamble and Virgin Australia.

Across these roles, Jen has amplified social impact by engaging teams at every level and connecting them to organisational purpose.

Connect with Jen on LinkedIn at https://www.linkedin.com/in/jennifer-woodward-01547aa/

Resources:

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist

https://thinkbespoke.com.au/linkedin-profile-checklist-3/

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some help in this area at the moment.

Resources

Job Application Template

https://thinkbespoke.com.au/product/job-application-template/

LinkedIn Profile Writing Course

https://thinkbespoke.com.au/linkedin-profile-writing-course/

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn.

For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey.

Ian is a culture-fit recruitment leader who has led Carroll Consulting for nearly three decades. His focus is helping organisations align values, culture, and people to drive long-term performance and minimise the risk of poor hires.

Guided by Stoic philosophy, Ian combines strategic insight with practical experience, developing Carroll Consulting’s unique Culture-Fit methodology and leading a specialist team of trusted advisors. His contributions are recognised globally, including Platinum Recruiter status in NPAworldwide, awarded to the top 3% of recruiters worldwide.

In this episode we explore Ian's love-hate relationship with LinkedIn, and how he manages to consistently show up on with thought provoking insights - and videos - about what he's observing.

Connect with Ian on LinkedIn at https://www.linkedin.com/in/brisbaneexecutiverecruimentian/

Resources:

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist

https://thinkbespoke.com.au/linkedin-profile-checklist-3/

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort.

Resources

The LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

LinkedIn profile writing course with Karen Hollenbach

https://thinkbespoke.com.au/linkedin-profile-writing-course/

In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose.

After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders to step up, stand out, and make a lasting difference.

As a Professional Certified Coach (PCC) and Certified Professional Behavioural Analyst, Janine helps leaders understand themselves and their influence so they can lead with authenticity and strategic intent.

Janine is valued for her deep understanding of schools, her strategic insight, and her genuine commitment to helping leaders create positive, sustainable change.

In this episode we explore how Janine uses LinkedIn to engage with educators she works with across Australia and New Zealand, and fellow speakers she's meet at conferences.

Janine's LinkedIn journey demonstrates a willingness to use LinkedIn as a platform to learn from others, as well as share her insights to help educators on their own career journeys. Her commitment to consistently showing up on LinkedIn as well as what she's learnt about herself along the way make for some great listening and insights for those wanting to elevate their own LinkedIn presence. I hope you enjoy this episode as much as I enjoyed this conversation with Janine.

Connect with Janine on LinkedIn at https://www.linkedin.com/in/janinestratford/

Resources:

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist

https://thinkbespoke.com.au/linkedin-profile-checklist-3/

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals.

Every section of your profile - from your headline to your featured posts - tells part of a larger story. What you show (and don’t show) reveals your priorities. Being genuine resides in being aligned - when your digital reflection matches your real-world values and voice.

Featuring insights from The Elevate Map, this episode is an invitation to pause, look closer, and ask yourself:

If LinkedIn were the only way someone knew you, what story would it tell?

Listen for:

- Why your profile is more than a résumé or sales pitch

- How alignment to your values is more genuine

- A reflective prompt to refine your digital story

Resources

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection.

I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I demonstrate how using LinkedIn with clarity and purpose can transform overwhelm into confidence.

This episode mentions The Elevate Map - my framework for guiding thoughtful professionals to refine their profile, shape a sustainable content rhythm, and build meaningful relationships that align with their values and career goals.

Learn more at thinkbespoke.com.au

Get your free Professional Profile checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/

Learn more about The Elevate Map

https://thinkbespoke.com.au/the-elevate-map/

In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society.

Tune in to find out where I landed and the opportunity for your LinkedIn presence.

How do we show up in a way that feels meaningful?

Resources I mention in this episode:

• Joe Pulizzi https://www.joepulizzi.com/about/
• The Content Marketing Institute https://contentmarketinginstitute.com/
• Purpose documentary https://purpose.film/
• This Old Marketing podcast episode - the print comeback for brands- The Golden Age of Content Marketing (494) around the 58 minute mark https://www.thisoldmarketing.com/the-golden-age-of-content-marketing-494/

• Elevate with KPH https://thelinkedinmarketer.substack.com/
• Confessions by KPH https://karenhollenbach.substack.com/

In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates.

Resources mentioned:

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbespoke.com.au/insights-blog-2/

Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/