The LinkedIn Marketer: Karen Hollenbach

In this episode I explore what thought leadership can mean for you on LinkedIn.  Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.

Keep Learning

For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

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Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.

Resources mentioned in this episode:

Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/

Michelle Raymond, Australia's LinkedIn Company Page expert

https://www.linkedin.com/in/michellejraymond/

Keep Learning

For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:

1. Decide Focus

2. Review Profile

3. Customise Newsfeed

4. Engage

5. Connect

6. Post

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.

Keep Learning

To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode.

Sign up to Karen's newsletter

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Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider.

1. Managing the discomfort of personal branding

Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include:

2. Develop a Personal Branding Strategy

Crafting a personal brand requires more than just an ad hoc approach – it demands a well-thought-out strategy. Once you’ve delved into the various factors shaping your brand, you must assess your commitment to maintaining a cohesive online presence anchored in a strategic content framework. This entails understanding the communities you aim to serve and identifying aspects of your personality that resonate with them and align with your comfort level in sharing. Questions to consider:

3. Taking risks with your personal brand

While most of the insights I share focus on offering practical value in LinkedIn Marketing, this podcast episode and the Thought Starter category of articles on Think Bespoke's knowledge base offer more introspective pieces, and take me beyond my comfort zone to provoke deeper thoughts and discussions.

Striking a balance between asserting my convictions and maintaining approachability is at the heart of personal branding. It’s conceivable that a robust personal brand might alienate certain segments. This ongoing journey underscores the iterative nature of personal branding—a continuous process of refinement and adaptation.

Resources mentioned in this episode:

Karen's Substack: Confessions of an Ambivert

https://karenhollenbach.substack.com/

Knowledge Base: Thought Starters category of articles:

https://thinkbespoke.com.au/category/thought-starters/

Virtual LinkedIn Consults with Karen

https://info.thinkbespoke.com.au/meetings/karenhollenbach/meeting-with-karen-hollenbach

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring