Visit ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠ for more LinkedIn Marketing tips.

In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you. 

Resources and services to help you navigate your LinkedIn presence:

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I reflect on my recent blog about How to Love LinkedIn More than Social Media and the 8 tips I have for using LinkedIn better. Whether you're already a convert to the power of LinkedIn Marketing or not, I think you'll enjoy listening to these tips. 

Read the full blog How to Love LinkedIn More Than Social Media here.

I also mention a previous podcast episode The Value of Having a Primary Platform focus for your Social Media B2B Marketing Efforts. Listen to this episode here.

Bonus Meditation: I've just returned from time away camping where I recorded a bonus meditation track for you of the fast moving creek that flowed alongside my family's camping spot into the Ovens River, in Bright, Bright is a town in Victoria, Australia and the base for exploring the peaks of Mount Buffalo National Park and Alpine National Park as well as Mount Hotham.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Visit ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠ for more LinkedIn Marketing tips.

In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help reach your LinkedIn marketing goals.

Resources I mention in this episode include:

My Name is Karen and I am am Ambivert: In this blog I explore my discovery after reading Susan Cain's book. 

S4 #3 Why LinkedIn Should not be Classified as Social Media

S1 #2 Are you new to LinkedIn Marketing? Ask these two questions first (LinkedIn Profile) 

Visit ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠ for more LinkedIn Marketing tips.

In this episode I explore what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including Building community; Gating content; Managing or moderating conversations and Adding value.

The resources I mention in this episode include:

LinkedIn: LinkedIn Group Best Practice (scroll down for the PDF guide)

Hubspot: The Ultimate Guide to LinkedIn Groups

Hootsuite: Why you should be using LinkedIn groups

Buffer: Why LinkedIn Groups can be great for businesses

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Visit ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠ for more LinkedIn Marketing tips.

In this episode I explore my recommended LinkedIn Marketing planning framework. This is a 'back to basics' episode that will be very helpful for marketers new to LinkedIn marketing. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a 'refresh' on the 5 key components I recommend when planning your LinkedIn Marketing efforts.

The 5 components I discuss in this episode include:

These 5 elements form the basis of my LinkedIn Marketing Mentoring program modules and have been designed to consider all elements of your LinkedIn marketing efforts from a content marketing and organic content point of view.

Sign up to Karen's newsletter

https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv

Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I share a snapshot of the latest LinkedIn features announced, being tested or made available over the last month. In this episode I explore LinkedIn news about clickable links in posts/photos, LinkedIn post templates, focused inbox, repost, dark mode and auto prompts to post when you react to a comment. PLUS my best practice tips and commentary for leveraging these features (or not). 

Resources mentioned in this update include: 

Add a clickable link to your posts. Please note - since recording this episode this featured has been deactivated.

LinkedIn adds new templates to posts.

Linkedin adds new diversity nudges.

Linkedin tests focused inbox.

LinkedIn tests repost option. 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you.  Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.

Content Marketing Institute article

Hubspot article

Later article

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠

In this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you.  I reference my LinkedIn Profile as an example in this episode. You can view it here. https://www.linkedin.com/in/karenhollenbach/

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠

In this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might just be the game changer you need. There's lots of low hanging fruit on LinkedIn, when you know where to find it.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠

In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see. Please note - since recording this episode the carousel feature has been deactivated.

Here's the update, shared via Think Bespoke's Company Page earlier today.

Contact us at thinkbespoke.com.au

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠