In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including: Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including: The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services.  The reimagining of video for LinkedIn profiles after stories was paused and is being 'reimagined' by LinkedIn. The versatility of LinkedIn messaging as a tool to stay connected to our professional community on LinkedIn. 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including: LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes). 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I explore the latest updates shared at my recent Lunch & Learn including:

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page. Read more in this article, along with tips on how to mention and tag people in posts and photos.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠

In this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages. While creating a public event for your LinkedIn Page, the organiser (super or content admin) can request for members to submit a registration form with their first name, last name, email address, job title, company name, and country/region. If you activate this feature, submitting the pre-filled registration form is mandatory for LinkedIn members to attend the Event. Please note - since recording this episode LinkedIn has removed the option for private LinkedIn events and introduced audio events.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠

In this episode I explore LinkedIn's recent announcement that the LinkedIn stories feature will be suspended at the end of September.  The Social Media Today article, by Andrew Hutchison, I reference in this episode was also posted via my LinkedIn profile update here.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠

In this episode I explore the save posts and articles feature.  If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration. 

Read more here on Think Bespoke's blog about How to Save Posts & Articles in Your LinkedIn Feed.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I explore the mention and tag feature on LinkedIn.  Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experiencing just this for the organisations she manages the LinkedIn presence for. Read more in Think Bespoke's blog - How to Navigate Impactful Thought Leadership on LinkedIn.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠