In this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key do's and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section.  Here's my blog of an example of the 'call to actions' I mention in this episode. Also take a look at this blog about How to Write your LinkedIn Profile About Section.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠Learn more here.⁠

LinkedIn Marketing Mentoring Program: ⁠Learn more here.⁠

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Share your perspective

I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at [email protected] and join the conversation.  Questions can be related to this topic or others and may help form what I cover in future episodes.

Visit ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠ for more LinkedIn Marketing tips.

In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile. 

Read my article on Think Bespoke's blog - How to use the Featured section on your LinkedIn Profile.

Listen to my podcast episode. Please note - since recording this episode the LinkedIn Profile Video feature has been deactivated.

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Get a free preview of LinkedIn Profile Essentials

https://thinkbespoke.com.au/linkedin-online-learning/

Learn more about Karen' LinkedIn Marketing Mentoring

https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore ways to maximise your LinkedIn Headline to ensure you're making the most of this LinkedIn Profile feature and moving well beyond the default of listing just your current role and company.  View my LinkedIn Profile here for an example of how approach the LinkedIn Profile Headline feature.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠

In this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add Providing Services to your LinkedIn Profile.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠

In this episode I explore what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on.  Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right for You.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠

In this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn.  Resources mentioned include subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including: Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including: The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services.  The reimagining of video for LinkedIn profiles after stories was paused and is being 'reimagined' by LinkedIn. The versatility of LinkedIn messaging as a tool to stay connected to our professional community on LinkedIn. 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

In this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including: LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes). 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠