In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I explore who should not be making LinkedIn their primary platform.  As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and LinkedIn. In this episode I also mention this video that I created for Mums & Co, where I explain who I think should and should not focus on LinkedIn as their primary platform for business, and what to do when you're first starting out with LinkedIn.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share my thoughts on the LinkedIn algorithm and explore, with one of my Lunch & Learn attendees, what this means for her LinkedIn Profile posting plan. If you manage the company page presence for your organisation, your leader's profile content plan is just as important as your company page content plan. You'll notice Employee Advocacy is now a tab on your Company Page analytics so you can keep an eye on what your organisation's staff are posting on LinkedIn.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share an update from this month's Lunch & Learn when I shared some of my favourite LinkedIn profile features. Please note - since recording this episode the LinkedIn Profile Cover Story feature has been deactivated for LinkedIn members who have not set it up.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I ask you to consider how you're using your LinkedIn Profile to play a positive role as a member of your community.  LinkedIn reported 50% more conversations on LinkedIn in 2020. In an increasingly disconnected world LinkedIn is your gateway to your network and where you can virtually stay connected to your community. How you show up and add value really does matter and will serve you and your business well over the longer term.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share my love / hate relationship with LinkedIn Stories and share my perspective on why they have so much potential, especially for your LinkedIn Company Page game plan. Please note - since recording this episode LinkedIn has retired the LinkedIn stories feature. I also revisit LinkedIn events and suggest how you can be using these to amplify your sales and marketing plan for in real life or online events. And finally, I reflect on the importance of being strategic from your LinkedIn profile and how the way you engage with other's content and the types of updates you share tell me a lot about your personal brand. I hope you enjoy this episode.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠Learn more here.⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I gush about LinkedIn polls and share an example of a client's experience with a poll that results in over 90,000 views to his profile and 2,000 votes. This episode will encourage you to take another look at LinkedIn polls and consider how to use them more strategically in your business right now. 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  Topics I cover include:

As my EOFY gift to you, please download this as a slide deck over on Slideshare and follow us while you're there! Join my next Lunch & Learn for Business here.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the latest LinkedIn Page feature - publishing a LinkedIn article. Read more here about this feature.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share an excerpt of a training module I developed for a business women's community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.  Watch the 15 minute video here.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠