In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself.  Read more in my (profile) LinkedIn article here.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I explore the New Intuitive, Streamlined Search Experience.  Find out more about this development on the LinkedIn Official blog here.  Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I explore the various roles you can assign when managing page admins for your organisation's LinkedIn company page. I recommend you have at least two people assigned to the Super Admin role within your organisation at any one time in case one of these individuals discontinues working for your organisation and loses access to their work email address.  Read more about the admin roles for your LinkedIn company page in this blog article.

Please note - Super Admin and Content Admin roles can invite connections to follow your LinkedIn Company page.  Learn more about this feature here.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include:

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share a relatively new feature that's been added to the LinkedIn event experience. If you've created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event. Since recording this episode this feature has been deactivated.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share the 10 things you need to know about LinkedIn Company Pages. If you're a Company Page admins for your organisation's LinkedIn page and you're relatively new to this role, today's podcast is for you, because you don't know what you don't know! Here's the blog article I wrote about this topic, 10 Things You Need to Know about LinkedIn Company Pages.

Share your perspective

I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at [email protected] and join the conversation.  Questions can be related to this topic or others and may help form what I cover in future episodes.

LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning

LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights

In this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team's LinkedIn Profiles. 

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me!

Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode.

Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below will require a LinkedIn Premium membership.⠀Or talk to your friendly local librarian and ask how you can get free access to LinkedIn Learning!

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation. Please note - since recording this episode this LinkedIn feature has been deactivated.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠⁠Learn more here.⁠⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠⁠Learn more here.⁠⁠

In this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature. This is now referred to as Providing Services. Read more in this blog about How to Add Providing Services to your LinkedIn Profile.

Resources and services to help you navigate your LinkedIn presence:

LinkedIn Profile Essentials Online Course: ⁠⁠⁠Learn more here.⁠⁠⁠

LinkedIn Marketing Mentoring Program: ⁠⁠⁠Learn more here.⁠⁠