In this episode of Beers with Contractors, hosts Will and Terry discuss essential strategies for scaling companies with a focus on marketing and sales. They welcome Cory Parks, owner and president of HydroHelp911, a foundation and concrete repair company based in North Carolina. Cory shares his journey from being a full-time fireman to establishing his own successful business. He emphasizes the importance of sales training, mindset shifts, and adopting a methodology that ensures high-quality leads. Cory explains his company's unique sales training process, including the critical role of personality assessments, onboarding, and continuous improvement. The conversation also touches on industry challenges, the motivation of salespeople, and the transformative power of consistent training and quality interactions with homeowners. Cory’s insights provide valuable lessons on building and refining a successful sales strategy in the contracting industry.

00:00 Introduction

02:31 Meet Cory Parks from HydroHelp911

03:40 Cory's Journey from Fireman to Business Owner

06:14 The Importance of Sales Training

08:16 Developing a Sales Training Program

20:07 Hiring and Onboarding Sales Reps

29:30 Analyzing Sales Techniques

29:50 The Importance of Ride Alongs

31:08 Addressing Closing Techniques

32:56 The Power of Asking Questions

36:06 Quality Over Quantity in Leads

41:13 Hiring and Training Sales Reps

44:49 Expanding Sales Training Programs

48:08 Conclusion

Contact Cory Parks at:

Website: https://www.hydrohelp911.com/#/

LinkedIn: https://www.linkedin.com/in/cory-parks-62b534142/

Instagram: https://www.instagram.com/hydrohelp911/

YouTube: www.youtube.com/@HydroHelp911

Facebook: https://www.facebook.com/hydrohelp911

TikTok: tiktok.com/@hydrohelp911

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