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You are about to launch a product or a new feature. You are still at an early stage of your product development, your product is live, and your analytics are irregular. You want to understand your users, understand the market, and test a new feature. You can have 100 reasons that will trigger your appetite for research.

So, now what?

This episode will take you through all the steps that you need to follow before making a research request. This episode is not about preparing a research plan; it is about taking you through what you need to do before you can ask a researcher in your org, commission an agency, or hire a contractor to do your research.

Thank you for listening  🙏

📖 Coming Soon: The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.

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