In this episode of Beers with Contractors, hosts Will and Drake interview Daniel Gonzalez, the owner and General Manager of Alpha Pro Roofing and Construction. Daniel discusses his journey in the roofing industry, the transition from general construction to a niche focus on roofing, and the strategic moves that have enabled the company to scale from zero to $3 million in annual revenue. They delve into the challenges and solutions of hiring and training salespeople, the importance of company culture, and the influence of Daniel's and his wife's ministerial background on their business practices. They also explore the role of technology in roofing, including the use of drones, thermal imaging, and AI for operational efficiency. Additionally, the conversation touches on the dynamics of running a family-owned business and future aspirations for expansion.

00:00 Trailer

02:39 Introducing Daniel Gonzalez

04:43 The Journey of Alpha Pro Roofing

07:43 Balancing Ministry and Business

15:15 Scaling the Business

26:32 Hiring and Training Salespeople

30:32 Navigating the Roofing Industry

31:56 Rebranding to Stand Out

36:17 Family Dynamics in Business

39:26 Future Growth Plans

43:51 Incorporating Technology in Roofing

53:59 Lessons from Business Mistakes

57:11 Conclusion

Contact Daniel Gonzales at:

Website: https://alpharoofingok.com/

LinkedIn: https://www.linkedin.com/in/daniel-alphapro/

Instagram: https://www.instagram.com/alphaproroofing/

Facebook: https://www.facebook.com/AlphaRoofingOK/

Books Mentioned:

Fanatical Prospecting by Jeb Blount: https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752

You Can't Teach a Kid to Ride a Bike at a Seminar by Sandler:

https://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0071847820

Cracking the Sales Management Code by JORDAN:

https://www.amazon.com/Cracking-Sales-Management-Code-Performance/dp/0071765735

People Can't Drive You Crazy If You Don't Give Them the Keys by Dr. Mike Bechtle:

https://www.amazon.com/People-Cant-Drive-Crazy-Dont/dp/080072111X

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours