Today's conversation focuses on a recent report from MBLM.com called: Brand Intimacy - Covid Update.

I talk with Mario Natarelli, Managing Partner of Brand Design Firm MBLM.com. We discussed what his firm does with B2B and B2C brands, why it's important and how Covid has affected consumers and brand relevance & intimacy.  There were some very interesting changes with emotional bonds with certain brands and some behaviors will pivot back and others are changed forever. All of these will have major effects on a brands ability to navigate its industry. This was one of my favorite chats because I see so many brands that need so much help from firms like MBLM and Mario. So much to talk about.

Brands Matter

https://mblm.com/about-us/

https://www.globalbrandsmatter.com/