For the second part of this episode we move from looking at the brand perspective on esports sponsorship to understanding how the best tournament organisers and event producers in the game are able to attract partners and, most importantly, keep them coming back for more.

Special Guest, Farrell Sweeney, Director of Partner Management at ESL, adds insight into better understanding the relationship between partners and esports offerings.

Focal points include: Esports events and the marketing benefits for big brands, Nurturing partnerships in the esports space, understanding the importance of innovation