Watch the new video podcast version of CareerEQ!

https://youtu.be/paPbunAWKms?feature=shared

Whether it’s a movie, a novel, a streaming series or proposal, the audience needs to care and empathize with the characters or players. That’s where storytelling comes in. We can learn from the structure and techniques of some of our favorite stories to help us better craft proposals, presentations, chance encounters with the CEO, interview question responses, etc. Two experts in storytelling coach us on how to use storytelling to be a more impactful communicator. 

Guests:

• Shane Meeker, Corporate Storyteller and Company Historian at Proctor & Gamble (P&G)

• Angus Fletcher, Professor of Story Science at The Ohio State University 

Additional Resources:

Storytelling examples in commercials mentioned in episode: 

Episode transcript