#S2E03 Shelf Impactors™ Whats Hot 2020 with Mark Grey and Lisa Hastings

In the 3rd episode of this season Lisa Hastings and I catch up on chat about a few things we feel will be hot topics over the coming year for all things relating to brands and moreover the marketing of both luxury and FMCG products.

Lisa still resides in Sydney and we chat about how Australia has been coping with the severity of the recent bush fire.

We then tuck into the meat of the podcast which is a discussion on three key things that we know are big areas for brands to focus on this year.

1. Plant based diets -

Are we at the start of a ‘meat free’ revolution?

2. Gender neutrality -

Traditional assumptions about gender are being challenged…

3. The alcohol free movement -

The sober-curious space is growing…

We round of the podcast with a quick thought on whether Britishness will change post Brexit!

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Podcast References:

Consumer Trends -

Let’s talk Consumer SHIFTS

https://www.shots.net/news/view/follow-the-trend-of-avoiding-trends-in-2020

Creative Rebels -

Podcast with recovered alcoholic and inspiring creative Clare Pooley

https://podcasts.apple.com/au/podcast/the-sober-diaries-with-clare-pooley/id1448695774?i=1000461428944

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Lisa Hastings:

LinkedIn - @lisahastings

Twitter - @shoebox20

Instagram - @shoebox20

https://www.lisahastings.me/

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey