Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould?Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of media, consumer expectations, and the need for brands to continuously reinvent themselves in a crowded market. The discussion also touches on emerging trends in branding and the future of maverick brands, emphasising the importance of authenticity and emotional connection with consumers.Chapters00:00 The Evolution of Disruptive Brands03:08 Challenger Brands in a Crowded Market05:58 Cultural Specificity of Disruption09:04 The Role of Tone and Media in Disruption11:54 Reinventing the Brand: From Disruptor to Norm14:57 Consumer Expectations and Brand Authenticity17:56 Emerging Trends in Maverick Branding21:01 The Future of Challenger Brands#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #disruptivebrands, #challengerbrands, #marketingstrategy , #brandevolution, #consumerbehavior, #culturalspecificity, #brandauthenticity, #emergingtrends, #maverickbranding, #futureofbranding

Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into the challenges of ethical sourcing, consumer awareness, and the impact of cost sensitivity on purchasing decisions. They also touch on the role of AI in branding and the moral responsibilities of designers in today's market.Chapters01:43 Ethics in Branding: A Deep Dive04:48 Navigating Unethical Practices in Design07:42 Consumer Choices: Cost vs. Ethics10:32 The Role of Brands in Sustainability13:25 Alcohol Branding: A Designer's Perspective16:29 Processed Foods and Health Claims16:44 The Ethics of Marketing Addictive Products19:49 The Role of AI in Creative Processes27:19 Navigating Ethical Dilemmas in Design

#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #coaching, #metnoring, #Kaizen, #continuousimprovement, #personaldevelopment, #careerjourney, # storytelling, #AIincoaching, #ethics, #consumerawareness, #alcohol, #gambling, #sustainability, #moralresponsibility

Shelf Impactors™ Podcast SEASON 4 - EPISODE 7Guest Episode - Matt Maletestnic from SGKPodcast Hosts:Lisa Hastings from SGK

Overview

In this episode, Lisa interviews Matthew Maletestinic, a global executive in transformation and continuous improvement. They discuss Matthew's journey, the importance of living in the present, and the value of diverse experiences in coaching. Matthew shares insights on the challenges of coaching, the significance of storytelling, and the principles of Kaizen. They also explore the future of coaching in relation to AI and the importance of authentic human connections in the coaching process.

Chapters/ Timestamps

00:00 Introduction to Transformation and Coaching

02:09 Living in the Present: Insights on Time and Experience

04:05 Diverse Background: From Military to Corporate Coaching

05:37 Challenges in Coaching: Building Relationships

09:54 Core Values of a Great Coach

12:22 The Uncoachable: Recognizing Limits in Coaching Relationships

14:41 Understanding Kaizen: A Unique Approach to Improvement

19:15 The Future of Coaching: Experience vs. AI

#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #coaching, #metnoring, #Kaizen, #continuousimprovement, #personaldevelopment, #careerjourney, # storytelling, #AIincoaching

Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation also delves into the Museum of Brands, showcasing how it serves as a trip down memory lane for many. They highlight the evolution of packaging formats, the importance of sustainability, and innovative solutions for modern branding. Ultimately, they emphasize the intersection of old and new in branding, providing insights for brands looking to tap into nostalgia while remaining relevant in today's market.Chapters/ Timestamps00:00 Unwrapping Nostalgia: The Power of Retro Packaging02:41 The Impact of Nostalgia on Branding05:10 Exploring Iconic Brands and Their Evolution07:58 The Role of Packaging in Evoking Memories10:41 Sustainability and Modern Packaging Trends13:37 Innovative Approaches to Nostalgic Branding16:12 The Emotional Connection of Packaging19:01 Future of Packaging: Balancing Nostalgia and Functionality21:49 Conclusion: The Lasting Impact of Nostalgia on Consumers#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #casestudies #nostalicpackaging #nostalgia #retropackaging

Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, and the impact of AI on brand communication. The discussion highlights the importance of brand experience, authenticity, and the need for brands to connect with consumers in meaningful ways. They also analyse case studies of successful and failed branding efforts, emphasising the significance of understanding brand DNA and consumer expectations.Chapters/ Timestamps00:00 Defining Brand Beyond the Logo02:05 The Evolution of Brand Presence04:48 The Role of AI in Branding07:36 Consumer Expectations and Brand Experience10:17 Brand Identity and Authenticity12:57 Case Studies: Successes and Failures in Branding15:33 The Future of Branding and Consumer Engagement#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing

Shelf Impactors™ Podcast SEASON 4 - EPISODE 4

In or Out-House Photography - which one rules?

Podcast Hosts:

Lisa Hastings from SGK

Mark Grey from Blue Nectar Design

Overview

Join Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and brands. From the role of AI in photography to the importance of brand consistency, this episode covers it all.

Chapters/ Timestamps

Chapters/ Timestamps

00:00 In-House vs. Outsourced Photography

02:37 The Evolution of Photography in Design

05:21 The Role of Space and Equipment in Photography

07:50 The Importance of Style and Niche in Photography

10:43 Balancing In-House and Freelance Photography

13:36 The Future of Stock Photography

16:43 Brand Authenticity and Representation1

7:34 The Role of AI in Image Creation

18:17 Photography Techniques and Cost Efficiency

20:29 Client Expectations and Concept Visualization

22:26 In-House vs. External Photography

24:14 Building a Photography Microsite

26:13 The Value of Collaboration with Photographers

27:45 The Future of Photography in Branding

#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry #PhotographyStudios #InHouseVsOutsource #BrandConsistency #AIinPhotography

Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green WashingPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the challenges of recycling, and the importance of transparency in brand communications. The conversation highlights the need for consumers to be informed and skeptical, as well as the responsibility of brands to provide honest information about their practices. They also touch on the future of sustainable investments and the role of innovation in packaging solutions.Chapters/ Timestamps00:00 Introduction to Greenwashing02:32 Defining Greenwashing and Its Impact05:17 Examples of Greenwashing in Packaging08:03 Consumer Skepticism and Trust Issues10:43 The Role of Corporations in Sustainability13:31 The Challenge of Electric Vehicles16:20 The Complexity of Recycling19:09 Innovative Solutions in Sustainable Packaging21:57 Investment Dilemmas in Sustainability24:40 Conclusion and Call to Action#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #sustainability, #greenwashing, #packaging, #consumertrust, #recycling, #digitalsustainability, #brandtransparency

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2

Embracing AI

Podcast Hosts:

Lisa Hastings from SGK

Mark Grey from Blue Nectar Design

Overview

In this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement, while also addressing concerns about authenticity, job displacement, and the need for ongoing adaptation in creative practices.

Chapters/ Timestamps

00:00 Embracing AI: A New Era in Creativity

02:51 AI's Impact on Design and Craftsmanship

05:47 AI in Education: A Double-Edged Sword

08:47 The Evolution of AI Tools in Creative Industries

11:40 AI as an Assistant: Enhancing Creativity

14:43 The Future of Briefs: AI's Role in Client Communication

19:14 The Role of AI in Creative Processes

24:47 Navigating Creative Licensing and Ownership

29:48 AI in Voiceover and Language Translation

35:00 Future Perspectives on AI in Creativity

#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1

Big vs Small Design Agency – Which is Better?

Podcast Hosts:

Lisa Hastings from SGK (large global agency)

Mark Grey from Blue Nectar Design (smaller, bespoke agency)

Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period.

In this first episode back heading into season 4, Mark and Lisa dive into the juicy subject of Big Agency vs Small Agency. Is growth inevitable?

Mark and Lisa discuss the pros and cons of both big and small agencies from both a client's perspective and more over from an employee's perspective. The conversation also goes on to explore whether small agencies naturally grow into large ones (via acquisitions, mergers, etc.)

Mark and Lisa debate how agency size affects creativity, client service, and project execution—challenging assumptions and exploring whether bigger really is better!

Chapters/ Timestamps

00:00 Big Agency vs. Small Agency: An Overview

07:43 Pros and Cons of Big Agencies

16:14 Exploring Small Agencies and Freelancing

24:49 Cultural Perspectives and Client Needs

28:45 OUTRO

#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #bigagency, #smallagency, #freelancing, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #careerdevelopment, #globalagencies