#S2E21 Shelf Impactors™

'Digital & Sustainability'

with Lisa Hastings and guest Richard Gearing

DIGITAL SUSTAINABILITY

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Richard Gearing

Website -

LinkedIn - Richard Gearing

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey

#S2E20 Shelf Impactors™

'Heroes Mentors and Influencers'

with Mark Grey and Lisa Hastings

MENTORS & INFLUENCERS

We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you did not want to go?

KEY AREAS OF DISCUSSION:

People in our lives/ careers who have influenced us and why....

1. WORK

2. PERSONAL

3. FAMOUS

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey

#S2E19 Shelf Impactors™

'Interview with Chris Do - Founder of The Futur'

with Mark Grey and Lisa Hastings

In this fantastic episode we have another great guest on the pod - the great Chris Do.

As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder of The Futur — an extremely successful online education platform with the big hairy audacious goal and mission of teaching 1 billion people how to make a living doing what they love.

As Mark wasn’t able to make the podcast recording Lisa went solo into this one and had an incredible conversation with Chris. They get into who Chris Do is, what motivates and drives his ambition. Chris shares some of his stories of how he came to set up the futur, how he overcame his relative shyness to become a hugely successful speaker, spokesperson and mentor for the design community and heading up a team of awesome creative thinkers.

KEY AREAS OF DISCUSSION:

1. WHO CHRIS DO IS

2. FINDING YOUR TRIBE

3. BEING AN INTROVERT WHEN PEOPLE ASSUME YOUR AN EXTROVERT

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Chris Do:

Website - www.thefutur.com

Email - [email protected]

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey

#S2E18 Shelf Impactors™

'What's in a Job Title'

with Mark Grey and Lisa Hastings

Do you own what you do?

There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?

KEY AREAS OF DISCUSSION:

1. EXPERIENCE v TITLE

The big debate - what is your title, what does it mean to you?

Is it different in different companies?

What are some random/wacky or 'wtf are you' titles and roles we’ve spotted?

2. A CD IN A BIG AGENCY v AN SME

What is a Niche - does it have to be discipline, can be category

Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss

3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES?

We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey

#S2E17 Shelf Impactors™

'Passion and Purpose'

with Mark Grey and Lisa Hastings

2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and Purpose

In a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose.

KEY AREAS OF DISCUSSION:

1. PASSION

- Creatives are pretty passionate - envied by many - but does our passion become our burnout?

- What are our passions, or what do we REALLY care about, has it changed over the last year, how do we fuel our fires?

2. BOLD PIVOTS - Brands changing the game with thinking different - showing their brand/owner passions (eg Ovolo, Elon)

3. PURPOSE

- Last year was the rise of 'Ikigai' -

- WHY you do what you do, WHY it matters - for brands, and for us.

4. OUR STRATEGIES

- ...for finding and growing our own passions/purpose?

5. WHY PASSION MATTERS

- Even more right now...

- How to embrace it?!

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey

#S2E16 Shelf Impactors™

'WTF... 2020'

with Mark Grey and Lisa Hastings

RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future.

KEY AREAS OF DISCUSSION:

1. TRANSPARANCY

- The year where consumers demanded the truth, honest brands and relevancy.

2. SUSTAINABILITY

- A growth area that may have been placed to one side momentarily but something every consumer is very conscious of and shows strong interest flowing into 2021

3. VIRTUAL ECONOMIES

- We seem to becoming more and more reliant on Tech becoming more and more.

- Are Design Agencies changing they way the work with the rise in remote working?

4. HUMAN CONNECTION

– Whilst virtual economies are on the rise, human connection is one thing consumers are crying out for.

5. WHAT ARE WE LOOKING FORWARD TO IN 2021

- All of the above... new innovations and vaccines paving the way to gaining some form of semblance.

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey

#S2E15 Shelf Impactors™

'Wellness Trends' (Wellness Trends for 2021 and beyond)

with Mark Grey and Lisa Hastings

Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in!

1. THE NOVEMBER CHALLENGE CHECK IN!

- Lisa on Keto

- Mark on Carnivore

2. SLEEP

- Hacking circadian rhythms, neutraceuticals - CBD and beyond…

3. MINDFULNESS

- Rise in meditation apps and nootropics (natural brain calming in a year of Anxiety)

- Loneliness, how are we learning to be more connected

4. IMMUNITY

- Foods/ diet trends (nutrition hacking)/vitamins

5. EXERCISE

- Virtual worlds - HUGE rise in tech.

6. THE FUTURE OF WELLNESS/ WELLBEING

- what excites us most about the future in the WELLNESS Space?

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Additional reference links:

Functional Beverages

https://www.beveragedaily.com/Article/2020/11/21/Free-Rain-founder-The-original-brand-name-was-Trip-but-people-thought-we-were-taking-them-on-a-different-kind-of-journey

Nootropics

https://www.farrinstitute.org/best-nootropics/

Ikea - DIY Dementia friendly homes

https://www.dezeen.com/2020/11/15/hack-care-ikea-diy-dementia-friendly-homes/

Dan Schawbel asks Dr. Edith Eger about the Holocaust

https://podcasts.apple.com/au/podcast/5-questions-with-dan-schawbel/id1401344839?i=1000499892631

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey

#S2E14 Shelf Impactors™

'Future of Food' (Food Trends for 2021 and beyond)

with Mark Grey and Lisa Hastings

This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends?

1. What are the key MACRO trends?

(Sustainability drives Veganism & Shopping local)

2. Macro Trends key thoughts

- SUSTAINABILITY, SNACKIFICATION, FRAGMENTATION,

NATURALLY FUNCTIONAL

3. What food fixes are we seeing?

- Gluten Free is long gone, there are THOUSANDS of milk alternatives on the market - we’re almost shamed for asking for dairy…when did it shift.

- The Paleo has transitioned to Keto/Gut Health - why?

- Are we convinced?

4. Digestive Wellness (have some guts

- Low Carb/No Carb - Keto - Fat FULL

- Plant based, Reinventing Sweetness - No sugar

- Meat Reimagined, Mood Food (CBD, Good when feels bad, etc)

5. Our November Challenge!

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Additional reference links:

Grass Fed Meats

https://www.thedorsetmeatcompany.co.uk/about/100-grass-fed-meat/

Low Sugar Chocolate

https://www.bbcgoodfood.com/howto/guide/20-food-trends-2020

Functional Foods

https://www.realsimple.com/food-recipes/shopping-storing/food/whole-foods-food-trends-2021

https://medium.com/ipg-media-lab/the-future-of-food-is-functional-31b8cdaaab87

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey

#S2E13 Shelf Impactors™

'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group

In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala.

Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year.

The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more.

Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion).

Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of creating a brand with an emotional connection to it's customer.

As with almost all visionaries, Girish prides himself on his own drive for continual innovation within his organisation.

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Additional reference links:

http://www.ovologroup.com

http://www.ovolohotels.com

LinkedIn - Girish Jhunjhnuwala

Instagram - @girishjovolo

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey

#S2E12 Shelf Impactors™

'Being Brave or Taking a Risk?' (Courage v Recklessness)

with Mark Grey and Lisa Hastings

Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk.

Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice.

In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome.

1. Risk v Bravery

- Can we form a difference between the two definitions or are they mutually aligned?

- Examples of brands and businesses that have overcome adversity through being brave and taking 'calculated' risks.

- Where do Lisa and Mark see themselves on the subject relating to their own personal values.

2. Timing - Is there a right time to be brave? Can this be quantified?

- What does 'good' bravery look like?

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Additional reference links:

Bareknuckle - Brand Marketing with a punch!

https://www.bareknuckle-branding.com/branding-reno/brands-that-took-risks/

POWER OF VULNERABILITY - TED TALK

https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

PODCAST Future of Food

https://lnns.co/A5H4jMiW8Dc

Marketing Week Stats

https://www.marketingweek.com/brave-advertising-diffifcult-times-coronavirus/

Creatives are born to be brave

https://getpocket.com/explore/item/people-with-creative-personalities-really-do-see-the-world-differently

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey