#S2E18 Shelf Impactors™

'What's in a Job Title'

with Mark Grey and Lisa Hastings

Do you own what you do?

There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?

KEY AREAS OF DISCUSSION:

1. EXPERIENCE v TITLE

The big debate - what is your title, what does it mean to you?

Is it different in different companies?

What are some random/wacky or 'wtf are you' titles and roles we’ve spotted?

2. A CD IN A BIG AGENCY v AN SME

What is a Niche - does it have to be discipline, can be category

Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss

3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES?

We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey