#S3E15 Shelf Impactors™

'Wanna be a Freelancer?'

with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?

Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows.

1. WHAT IS A FREELANCER?

- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS

- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK

- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?

- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E14 Shelf Impactors™

Guest Episode - Chris Do

with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE

Is being vulnerable essential in todays world to connect with people better?

Can we be too vulnerable?

3. BEING AUTHENTIC

Lisa and Chris discuss what it means to be authentic

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Chris Do:

Website - www.thefutur.com

Email - [email protected]

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey

#S3E13 Shelf Impactors™

'Chat GPT - Where are we going?'

with Mark Grey and Lisa Hastings.

CHAT GPT

What is it? What have we tried? What is it good for?

Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?

- Are we seeing a place for it in the creative tool box

- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD

- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'

- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES

- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E12 Shelf Impactors™

'Creative Culture Trends for 2023 and beyond'

with Mark Grey and Lisa Hastings.

CULTURE TRENDS

Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.

1. NEW REALITIES…

- The rise of Meta - how credible will this space become?

- Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital.

2. CREATOR COMMUNITIES

- Creatives are ever curious, how does this trend play out and amplify

our need for more, replacing consumption for regeneration

3. CLIMATE OPTIMISM

- The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of

Chat GPT

4. ARTISAN WAVE

- The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop…

5. SITUATIONSHIPS...

- Employee monogamy might be a thing of the past!

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E11 Shelf Impactors™

'Food and Drinks Trends for 2023 and beyond'

with Mark Grey and Lisa Hastings.

BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:

1. SPACE FOOD

- To infinity and beyond

- What will be we packing in our outer galactic hampers?

2. CBD products

- Will we see the CBD drinks grow in the NO/LOW Category

3. FOOD AND DRINK BRANDS IN THE METAVERSE

- Pixel flavour?!

- How will virtual experiences inform physical food and drinks products?

4. THE EVER GROWING NO/LOW CATEGORY

- Health and wellbeing leading the way for more 'teetotalers' than ever

5. PLANT BASED MEAT

- Where is it heading? Petri dish pork?

6. ENERGY EFFICIENT FOODS

- Stoveless, gassless cuisine

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E10 Shelf Impactors™

Guest Episode - John Dalziel

with Lisa Hastings

Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel

We all want to BE BRAVE

From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave.

1. BRAVERY

Define...

2. ARE YOU BRAVE?

Lisa and John discuss their brave moments!

3. ARE BRANDS LOSING THIER BRAVE HEART?

In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economy

downturn) and who just keeps charging ahead?

4. BEING BRAVE EVERYDAY

Embracing bravery - tips on the small stuff we can do to have a big impact!

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John Dalziel:

LinkedIn - John Dalziel

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E09 Shelf Impactors™

'November Challenge Update'

with Mark Grey and Lisa Hastings.

1. NOVEMBER CHALLENGE UPDATE

- Lisa and Mark discuss their challenges for November and how they're tracking:

• Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)!

• Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)!

2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast)

Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which will undoubtedly be hitting the shelves throughout next year and beyond...

3. THE ADOBE PANTONE SPLIT

Thoughts on how the Adobe / Pantone separation will affect us all?

---------------------------------

Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E08 Shelf Impactors™

'Design Awards - are they worth it?'

with Mark Grey and Lisa Hastings.

1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS

- Do they favour big names over boutique design houses?

2. WHY ARE DESGIN AWARDS IMPORTANT?

- Do they add value to the designer/ agency

3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS

- Unproductive approach to design brief

- Compromised goals

4. NOVEMBER CHALLENGE

- Mark and Lisa define their challenges for the month of November

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E07 Shelf Impactors™

Guest Episode - Matt Essam

with Lisa Hastings

How to market yourself as a creative and win those dream clients!

KEY AREAS OF DISCUSSION:

SALES AND MARKETING (For Creative Agencies)

1. DEFINITIONS

Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.

2. A BIT DEEPER

Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that?

3. TIPS AND TRICKS

Ways to discover what actually drives us, and what the future looks like for marketing creative.

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Matt Essam:

Website - www.mattessam.co.uk

LinkedIn - Matt Essam

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

LinkedIn - Mark Grey

#S3E06 Shelf Impactors™

'Creative Networking - Do's and Don'ts'

with Mark Grey and Lisa Hastings.

1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY?

– What does networking mean to us

– What are our experiences

2. BUILDING YOU CURRENT NETWORK

– How to keep you network informed, interested and engaged

– Our advice on network building

3. QUALITY OVER QUANTITY

– When first starting to build a network - how do you chose between quality over quantity?

4. 5 KEY WAYS TO NETWORK

- Some insights and recommendations

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey