#S2E16 Shelf Impactors™

'WTF... 2020'

with Mark Grey and Lisa Hastings

RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future.

KEY AREAS OF DISCUSSION:

1. TRANSPARANCY

- The year where consumers demanded the truth, honest brands and relevancy.

2. SUSTAINABILITY

- A growth area that may have been placed to one side momentarily but something every consumer is very conscious of and shows strong interest flowing into 2021

3. VIRTUAL ECONOMIES

- We seem to becoming more and more reliant on Tech becoming more and more.

- Are Design Agencies changing they way the work with the rise in remote working?

4. HUMAN CONNECTION

– Whilst virtual economies are on the rise, human connection is one thing consumers are crying out for.

5. WHAT ARE WE LOOKING FORWARD TO IN 2021

- All of the above... new innovations and vaccines paving the way to gaining some form of semblance.

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Lisa Hastings:

Website - www.lisahastings.me

Twitter - @shoebox20

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey