Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into the challenges of ethical sourcing, consumer awareness, and the impact of cost sensitivity on purchasing decisions. They also touch on the role of AI in branding and the moral responsibilities of designers in today's market.Chapters01:43 Ethics in Branding: A Deep Dive04:48 Navigating Unethical Practices in Design07:42 Consumer Choices: Cost vs. Ethics10:32 The Role of Brands in Sustainability13:25 Alcohol Branding: A Designer's Perspective16:29 Processed Foods and Health Claims16:44 The Ethics of Marketing Addictive Products19:49 The Role of AI in Creative Processes27:19 Navigating Ethical Dilemmas in Design

#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #coaching, #metnoring, #Kaizen, #continuousimprovement, #personaldevelopment, #careerjourney, # storytelling, #AIincoaching, #ethics, #consumerawareness, #alcohol, #gambling, #sustainability, #moralresponsibility