Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green WashingPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the challenges of recycling, and the importance of transparency in brand communications. The conversation highlights the need for consumers to be informed and skeptical, as well as the responsibility of brands to provide honest information about their practices. They also touch on the future of sustainable investments and the role of innovation in packaging solutions.Chapters/ Timestamps00:00 Introduction to Greenwashing02:32 Defining Greenwashing and Its Impact05:17 Examples of Greenwashing in Packaging08:03 Consumer Skepticism and Trust Issues10:43 The Role of Corporations in Sustainability13:31 The Challenge of Electric Vehicles16:20 The Complexity of Recycling19:09 Innovative Solutions in Sustainable Packaging21:57 Investment Dilemmas in Sustainability24:40 Conclusion and Call to Action#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #sustainability, #greenwashing, #packaging, #consumertrust, #recycling, #digitalsustainability, #brandtransparency