#S2E04 Shelf Impactors™ Fintech with Mark Grey and Lisa Hastings

In the 4th episode of this season Lisa and I pick up on another subject area becoming a real game changer within brand marketing arena - the mind bending world of Fintech (Financial Technology) and how’s its helping brands become more consumer centric.

The world of Fintech is vast but we chose 3 trend areas to zone in on:

1. Data - new currency. How the likes of Amazon, the data mining experts' are getting to know us even better than we know ourselves!

2. Easy Check out - how biometric payments may very well become the standard form of transaction.

3. The New Faces of Finance - the rise in using celebrity endorsers to market financial products and services

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Lisa Hastings:

LinkedIn - @lisahastings

Twitter - @shoebox20

Instagram - @shoebox20

www.lisahastings.me/

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

Instagram - @bluenectardesign

LinkedIn - Mark Grey