In 2017, Pingala opened their office in Dubai. The ambition was not to outsource work from Denmark, but to establish a self-propelled office with a strong culture, built on the same ideas of freedom, transparency, self-leadership, trust, and a flat hierarchy. Same guidelines, but in a Dubaian context.

“Is this going to really work out?” This was the response from Lekshmi Panakkal, a Senior Functional Consultant in Pingala Dubai, when I asked her about her first meeting with the Pingala culture. Her question nicely sums up the skepticism many people have when they first hear about the Pingala culture.