#S2E25 Shelf Impactors™

Guest Episode with Alexis Vera - VP Creative & Strategy at SGK

Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector

KEY AREAS OF DISCUSSION:

1. SOBRIETY

- Rise in non drink drinking (how will this play out when we go back to socialising)

2. INNOVATION

- How do we celebrate this return to humanity and connection - innovation in drink space?

3. HEALTHY FIXING

- linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail?

4. CONNECTED BRAND EXPERIENCES

How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US?

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Alex Vera:

Website - www.sgkinc.com

Instagram Avera75

LinkedIn: Alexis Vera

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Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey