Snooze

S2E3: The Barbie Tapes: When Girls--and Barbie--Could Do Anything


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In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

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SnoozeBy LAist Studios

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