Fighting for attention is the value of a community The value of monetizing your community Building a community for large scale vs a targeted micro-community How do you make a member feel special? The difference between a community and an audience. Stop just "trying to make a deal" when selling into APAC.Crafting messages to get someone's attention in APAC Onboarding in a new gig half a world away.How I built a career for an overseas role. The APAC start-up help from AWS