Partnering with content creators is a core part of most marketing strategies, whether you're launching a new product or support a catalog classic. Creators serve a vital function: meeting customers where they are at, and navigating the ever-changing tide of social media platforms. How do we get the most out of these partnerships?

Danielle Standring joins Unboxed to talk about a vital part of these relationships - collaboration. Hear from a creator whose voice gets through the algorithm noise and serves a huge variety of brands, in addition to her audience.

Special thanks to our episode contributors:

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas.