Christopher Heck is the President of the Sixers, and he did such a great job giving us a glimpse behind the scenes and showing us the robustness of the work his team has been up to the past seven years in an initiative that has come to be known as ‘trust the process.’

Very few people listening are in sports marketing, but that’s okay. Think about this basketball club just like any other business. They were struggling. Competition in the Philly market for an audience's attention is extreme. The Sixers were last in last place in the rankings, and in sales. But they preserved, took bold action, displayed ingenuity, boosted internal morale, and emerged victorious. Any business leader with enough imagination can see themselves in Christopher’s shoes, and can mimic elements of his success.

Learn more at CultBrandSecrets.com