In this episode of the Life at Disney podcast, we’re taking listeners behind the scenes of a high‑energy global collaboration between Disney Consumer Products and Formula 1—one of the fastest‑growing sports and lifestyle brands in the world. At the heart of this partnership is the iconic Mickey & Friends franchise, reimagined to connect with new audiences through the lens of speed, culture and innovation. 

Joining the conversation are Lara, Global Brand Marketing Manager; Shovan, Senior Manager, Global Brand Commercialization; and Susan, Senior Project Manager, Creative Operations. Together, they share how cross‑functional teams work together to bring bold partnerships to life. 

Throughout the episode, listeners will hear how the “Fuel the Magic” concept came to life, positioning Mickey & Friends as passionate fans of Formula 1 and unlocking new opportunities across marketing, events and product storytelling. The discussion explores how teams balance brand integrity while blending two globally recognized brands, ensuring every touchpoint feels authentic and unmistakably Disney. 

Subscribe to the Life at Disney podcast and follow Disney Careers for more stories from the storytellers, marketers and innovators building dynamic careers across The Walt Disney Company.

Learn more about your ad choices. Visit podcastchoices.com/adchoices