Traeger is such a great example of a business that understands what business it is actually in. They make world-class smokers and wood pellet grills, but that's just what they do. That’s not what they are. They are community builders.

Their explosive revenue growth is certainly worthy of our attention, having grown hundreds of millions in a few short years, but their impact on culture and on the BBQ community is even more impressive. Anyone curious how to transition their mediocre business into a cult brand would do well to study Traeger’s story.

Learn more at CultBrandSecrets.com