Rory Sutherland does not run a cult brand, nor does he even work for one. But he has worked with numerous cult brands, and it was our distinct honor to have him join us from the UK and present some of his latest research findings at The Gathering in Spring 2021. Rory is the vice chairman of the Ogilvy & Mather group of advertising companies. He has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.

Rory’s presentation is a must listen for any marketer. His examples about the relative perception of price could help reduce the rampant discounting that’s going on, and better appreciating business asymmetry will help marketers more successfully exchange ideas and influence how their organizations solve problems.

Learn more at CultBrandSecrets.com