In today's podcast Josh Phegan is joined by Ali Vaez of Activepipe, which provides email marketing to businesses. Ali gives us 8 reasons why you should be using email marketing, and Josh highlights the rise of AI and the power of segmentation. They discuss targeted interactive emails that increase open and click-through rates, scalable cost-effective communication, optimising your datasets, and they step through how Activepipe works and what you can set it up to do.