On this weeks episode of Culturation™ we speak with the Communications Crusader, Tucker Berta Sarkisian. We discuss how to hone in on your creativity, putting brands on the map and cheerleading versus coaching.  

Tucker's career has included interviewing C-list celebs, branding and marketing for a new urbanist community, and most recently talking a lot about craft beer. She heads up communications for SweetWater Brewing Co., the largest craft brewery in the southeast and the 15th largest in the nation. In addition to directing all public relations, she is the brand director for the new Guide Beer lager and philanthropic program, manages SweetWater’s partnerships with Delta Airlines and Vice media, and serves at the brewery’s “Talking Head” (aka spokesperson). Tucker was named an Adweek "Rising Brand Star" in 2017, and her alma mater UGA named her a top "40 Under 40" graduate in 2017.   

 

Prior to SweetWater, Tucker was director of communications for Serenbe, which became an internationally recognized urbanist community and model for greenfield development. A journalism major, Tucker has always had a freelance writing side hustle, with bylines in Forbes Travel, The Local Palate, Atlanta Homes & Lifestyles – and was associate editor at Jezebel Magazine, where amongst other hilarious assignments, she interviewed the likes of Jessica Simpson and Mischa Barton, and went on a roller coaster ride with the band Quiet Riot. 

 

Tucker serves on the Board of Visitors for UGA, is a passionate patron of Atlanta’s theaters, is great at exercise but not particularly talented at any sport, and is a brand new dog mom to Bea the Goldendoodle. 

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