AI is transforming marketing strategies and agency operations. John Higginson, Founder and CEO of Higginson Strategy, emphasizes AI's role in augmenting human creativity, rather than replacing jobs, through examples like the Cadbury campaign and Sephora's AI chatbot. However, concerns about AI mismanagement and the importance of ethical use lurk underneath. How will agencies navigate these challenges while maximizing AI's potential? Paul and Will team up with John to explore these dynamics in this episode of Tech Can't Save Us.