This week on Tech Can’t Save Us, hosts Paul David and Maya Dharampal-Hornby are joined by Sara Berkai, founder and CEO of Ambessa Play. Ambessa Play is a social enterprise that designs educational toy kits and tools for children, with a focus on supporting displaced and refugee children. 

The conversation centres around the importance of co-designing products with users - specifically, the importance  of understanding the context of displaced children in product design.  

Sara also shares insights on Ambessa’s marketing strategy (which she hadn’t spent a dime on until recently!), the impact of her academic background, and the state of edtech. 

Find more about Ambessa Play here: https://ambessaplay.com/

Follow Sara here: https://www.linkedin.com/in/saraberkai/